Greg Rafferty is a data scientist working at Apple on AI/ML systems. Previously, he led experimentation strategy and analysis for the Growth Team at Google Maps, developed conversational AI systems at IBM, and has extensive experience in project management across international markets. Greg is the author of The Strategic Data Scientist: How to Level Up and Thrive in the Age of AI, a practical guide to becoming a high-impact, strategic partner in the era of generative AI, and Forecasting Time Series Data with Prophet (Packt Publishing), a comprehensive guide that has helped thousands of practitioners master predictive modeling.
With an engineering degree and an MBA, Greg brings a unique perspective that bridges the technical and business worlds, enabling him to translate complex data problems into strategic solutions that drive real business outcomes. Throughout his career, he has specialized in leading cross-functional teams and building scalable data infrastructure at global scale, working with some of the world's most complex data ecosystems.
Greg is passionate about helping data professionals navigate the rapidly evolving landscape of AI and data science. He has mentored data scientists through Coursera's Data Science Community and is dedicated to developing the next generation of strategic data practitioners.