Michael Fornwald

Mike Fornwald was born in 1957 and raised in Plymouth, Michigan. He studied Filmmaking at Northern Michigan University, and found work as art director/writer/creative director at the advertising agency Arian Lowe and Travis, where he penned the iconic slogan, “Guys Just Don’t Get It.” While he became Executive Creative Director, he also pursued a career as a commercial film director and cartoonist. He found critical success after a TV commercial he authored and directed now resides in the permanent collection at M.O.M.A. and was a finalist at Cannes. His ’94 book, Gone With The Winds, sold 60,000 copies. His ’18 business book, Hire Inspire Fire, helped Harley-Davidson executives select New York advertising agency Droga5. The book was so well received Mike received a job offer from Harley-Davidson, where he penned slogans, directed TV commercials and coached the next generation of talented filmmakers.