Bruce Scheer

Over the past two decades, Bruce has helped B2B revenue teams (product, marketing, sales, and customer success) operate as one unified go-to-market engine.

He is the Co-Founder and CEO of ValuePros, where his team helps revenue organizations move upmarket and win in the enterprise by making value clear, CFO-ready, and defensible across the entire buying journey.

Bruce is a two-time bestselling author. "Inspire Your Buyers: Go to Market with a Story that Sizzles" provides actionable frameworks for building a winning visual narrative and accelerating revenue growth. He is also a co-author of "The Most Amazing Marketing Book Ever."

A three-time industry award winner, Bruce has partnered with many of the world's top B2B brands, including Microsoft, HP, Adobe, IBM, Google, DXC, Oracle, SAP, and Tableau.