In the 1990s he studied at the European Institute of Design in Milan, where he learnt the complexity of the design process behind the creation of new objects, but despite the importance of this theoretical-professional path, it was contact with production factories and craftsmen working in the field that allowed him to know with precise awareness the rules of "making" and the feasibility of the product.
With his studio l'Oggettario in Milan, he produces promotional design solutions for Italian and foreign companies, creating sensations in front of objects. He holds patents for industrial inventions with innovative objects based on the concept of "dynamic adaptability", rejecting the idea of ergonomics "ad personam", where it is the object itself that has to be adapted to the needs and the body of each individual. For more than twenty years he taught at the Faculty of Medicine of the State University of Milan, learning from his students the irreplaceable value of learning with enthusiasm and the irreplaceable importance of teaching with passion. In 2020, he designed a one-room apartment in the centre of Milan, measuring just 5 square metres and equipped with all the rooms of a larger apartment, making it the smallest apartment in the world. Today he presents himself in a new guise, that of a storyteller of design stories, a job that allows him to do what he loves most and what he considers most important: to be a curious explorer of everything around him every day.