Mark Koesterer founded The Players NIL because he
is passionate about helping athletes reach their
potential. He has had a long and close connection to
sports and athletics for many years. As a former
college athlete, he has first-hand knowledge of
managing the university culture. As the father of
Division 1 college student-athletes, he actively
supported their efforts to meet the standards
necessary to compete at the highest level while
keeping his attention on bigger life objectives.
As the President and CEO of Sports Studio, he worked
with the top names in sports and entertainment to
create a successful Hollywood sports and
entertainment firm. During that time, he dealt with
athletes, brands, production companies,
professional sports leagues, and agencies. He gained
expertise in digital marketing, branding, production,
group licensing, sponsorship, influencer marketing,
apparel design and manufacturing, and fan
engagement. Mark is uniquely positioned to bring life to the
subject of NIL. He brings the culmination of his vast
experiences to The Players NIL and NIL For All.