Moran Cerf

Moran Cerf is a professor of neuroscience and business.

He holds a PhD in neuroscience (Caltech), an MA in Philosophy, and a BSc in Physics (Tel-Aviv University).

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In his work, Prof. Cerf helps individuals and businesses harness current knowledge about the brain to improve thinking, leadership, personal development, decision-making, and customer engagement.

His academic research uses methods from neuroscience to understand the underlying mechanisms of our psychology, behavior changes, emotion, decisions, and dreams. Prof. Cerf acclaimed research with patients undergoing brain-surgery, where the activity of individual nerve cells is recorded using electrodes implanted in the patient's brain, has garnered him one of the world experts on neural implants, brain-machine interfaces, and advanced technologies. Using this method, Prof. Cerf addresses questions such as: "How are conscious percepts formed in our brain?", "How can we control our emotions?" and “How can we create content that is more engaging and persuasive for the brain?"