Gareth Helm

Gareth has worked in marketing for over 30 years with businesses all around the world. Starting out as a graduate trainee with Unilever in the Middle East, he has gone on to be the marketing leader for businesses in many different sectors and all stages of growth.

His start-up experience includes Innocent Drinks, Bear Snacks and Tails.com, brands which have gone on to transform categories and be subsequently acquired by other companies. He has also been the marketing leader in digital platform businesses like Zoopla, uSwitch, Checkatrade and MoneySuperMarket. In 2015 his marketing campaign called ‘The Epic Strut’ was the UK’s favourite advert of the year. More recently Gareth was the Chief Marketing Officer for McDonalds restaurants in the UK & Ireland and the Global Chief Marketing Officer for HomeServe across their family of brands and geographies including the US, France, Spain, Germany, Japan and the UK.

Gareth is now a Non-Executive Director for Purple Bricks and Higgidy Food. He also coaches and develops existing and future marketing leaders through his consultancy www.sideminds.com.

Gareth was recognised as one of the top 100 most effective marketeers in 2021 by Marketing Week, is a Fellow of The Marketing Academy and trained in Executive Coaching by Ashridge Hult International Business School.