Michael Kuech

Michael Kuech is the Co-Founder of Your Super, a next-gen industry leader in plant-based living and transparent supply chain. The company was founded when Kuech was playing tennis at the semi-pro level, and was diagnosed with cancer at age 24. His partner and Co-Founder Kristel de Groot began developing superfood and plant protein mixes to boost his immunity, and the company was born out of the couple’s mission to improve people’s health with the power of super plants. The business was founded in Berlin but quickly spread to all continents and in 2018 the headquarters were moved to Venice, California.

Your Super’s plant-based Superfood and Protein mixes contain 5-6 naturally dried superfoods. Every ingredient is grown, harvested, 3rd party tested, and packaged sustainably. The ingredients are certified organic, Non-GMO certified, plant-based and gluten-free. You’ll never find any sweeteners, stevia, artificial flavors, fillers, preservatives or additives.

Michael has been featured in Forbes, Thrive Magazine, Cheddar TV and Good Day LA. Prior to founding Your Super, Kuech was a consultant for Accenture, worked for Deutsche Bank, Ernst & Young and more. He holds a BBA in finance and management from Valdosta State University, and a MSC in finance from EBS Business School in Germany as well as studied at the Indian Institute Management in Bangalore, India.

Your Super has helped millions of people, raised over $34 million in funding from investors like Power Plant Ventures (Beyond Meat, Thrive Market, Veggie Grill) and sold 2022 to The Healing Company. Michael and Kristel can be heard on their podcast, #BeSexyEatPlants which highlights vegan athletes, doctors, entrepreneurs and change-makers.