Scott Thomson is a partner in Method Media Intelligence (MMI), a measurement consultancy and technology provider. He has spent 25 years with companies like Publicis, Nielsen, Media Audits, Naked Communications and Dentsu, focusing on helping brands devise, design & measure successful marketing strategies. He has lived in EMEA, APAC & North America, and worked with numerous global brands across multiple geographies on many of the challenges currently faced by the advertising industry today.