Mr. Subrata Ray Ph. D.

Author is presently working as an Assistant Professor in the Department of Management, University of North Bengal. Earlier he used to be serving the Pharmaceutical Industry and has worked as a Field Sales Officer at Glenmark Pharmaceuticals Ltd. However, he moved on to academics and marketing communications after completing his MBA. Later he did is Ph.D in Marketing. He is also associated as a freelance support to the advertising and marketing communication as well as journalism with various regional level advertising campaigns for various brands and organizations. Apart from his academics he is into Digital marketing, advertising, media marketing and graphic designing.