Helen Edwards

Helen Edwards straddles the business and academic worlds of marketing through teaching, writing and consultancy. She is an award-winning columnist at Marketing Week, an adjunct associate Professor of Marketing at London Business School, and sits on the board of the UK Effies.

Her most recent book,‘From Marginal to Mainstream: why tomorrow’s brand growth will come from the fringes–and how to get there first’,is published by Kogan Page in February 2023. Her previous book,‘Creating Passionbrands: how to build emotional brand connection with customers’ was published by Kogan Page in 2005. She has also contributed chapters to ‘The Definitive Book of Branding’(Sage 2014), ‘Advertising Works 24’(IPA 2018)and ‘Eat Your Greens: fact-based thinking to improve your brand’s health’(APG 2018).

She is the regular ‘On brand’ columnist for Marketing Week and has won the PPA Business Columnist of the Year twice and been shortlisted seven times. She has also won the BSME Business Columnist of the Year – voted for by editors.

She has a PhD in marketing and an MBA from London Business School.