Julio.- CEBALLOS

Business internationalization, market strategy and commercial negotiation specialist, Julio Ceballos Rodríguez (Reinosa, 1979) is a Spanish lawyer-economist and with an broad international career background (Finland, Germany, Austria, the United Kingdom and China). Since 2006, he has guided the China business of several leading brands. As an independent consultant, he advises Western companies on their sales, market multiplication and implementation processes in the Asian market. Along with his professional activity, Julio Ceballos is a lecturer on current geopolitics in China and conducts workshops on how to do business with the Asian giant.

As an author, he stands out for his cultural work in different European universities, as well as for his enormous discursive wealth, embodied in different communication strategies and formats: as opinion and geopolitical analysis columnist or essays and poetry author. Ceballos also stands out in the promotion of scenic and experimental podcasting formulas. He has won various literary prizes, including those from the Reinosa City Council, the University of Helsinki, the University of Deusto, the University of Bielefeld and the “José Hierro” award from the City of Santander.