Meike Terstiege

Dr. Meike Terstiege is a consultant and trainer, as well as an author and speaker, specializing in people & brands, marketing & employer branding, and self-efficacy & locus of control.

She is actively engaged with these topics on LinkedIn, among others through her LinkedIn newsletter “One Page of Self-Efficacy (Eine Seite Selbstwirksamkeit)” and the LinkedIn blog “Taking Action is Powerful (Machen ist mächtig)”.

She is the editor and (co-)author of numerous professional articles and books, including "Efficient Marketing Communication", "Digital Marketing", "AI in Marketing and Sales", "Marketing Automation", "Diversity in Marketing and Sales", "People. Brand. Manipulation.", "Campus Recruiting", "The DNA of Generation Z", "Baby Boomers in Companies", and most recently "Growth Through Change".

She studied Business Psychology at the University of Mannheim, completed her doctorate alongside her professional career at the Chair of Marketing at TU Dortmund University, and worked in strategic marketing both on the corporate side and within agencies. She is also involved as a board member of the Account Planning Group Deutschland (APGD) and as a lecturer in Business Psychology at IU International University of Applied Sciences.