Andrea Stoppacciaro

Andrea Stoppacciaro is a marketing and Artificial Intelligence consultant, author, and lecturer.

Since 2008, he has worked with entrepreneurs, professionals, and organizations facing real business decisions: finding customers, building stronger offers, communicating more effectively, and understanding where Artificial Intelligence can actually help without becoming just another tool to manage.

In his books, he tries to do the same thing he does in his consulting work: take complex topics and bring them back to situations people already understand.

In *Marketing 4.4.2*, he used football to explain marketing. In *Rolling Stones: When Marketing Makes History*, he explored the band's story through positioning, communication, and business strategy.

With *La regIA non si delega*, he focused on the relationship between Artificial Intelligence, decision-making, and control in real companies, starting from a simple principle: technology can support execution, but it cannot replace those who are responsible for making decisions.

*ChatGPT & Claude: Practical Manual* brings this principle into everyday work, with methods, tools, and practical use cases for using AI effectively.

Andrea is the founder and head of A Studio Marketing and works as a consultant and trainer in marketing, communication, and Artificial Intelligence. He has collaborated with universities, training institutions, professional associations, and companies, also taking part as a lecturer and speaker.

He writes for people who manage real businesses and organizations.

For those who are not looking for magic formulas, but want to understand better before deciding.

Because tools change constantly.

Responsibility for decisions does not.