Armin Krüger

Armin grew up and lived in half a dozen Western European countries. He combined his initial studies and career in Business Administration with his passion for humanistic psychology and experiential learning tools, to become a Change Facilitator for organizations all over the World. For over 25 years, he has pursued his mission to enhance individual and collective awareness,

leading high-impact team-building, strategic visioning, and cultural transformation programs in a great variety of industries, and diverse cultural settings.

His interventions are characterized by: strong empathy, group communication skills, focus and strategic thinking, and the ability to address critical issues in a simple way. He likes to provoke individuals and teams to move out of their comfort zone. In essence, it’s all about awareness and focus, with a strong belief in the human ability to evolve.

He loves all types of sports, to dive into different cultures, and has a special interest in sustainability projects. The more restrictive Covid years have allowed him to write this book in the Swiss mountains, where he is also rebuilding a 15th century farmhouse with his own hands.