Dr Kisholoy Roy is a PhD from IIT (ISM) Dhanbad apart from being an Accredited Management Teacher certified by AIMA, New Delhi. Dr Roy has published over 200 academic publications till date that include case studies, articles and research papers. He has authored several books on case writing and case teaching that have been bestsellers on various online platforms. Dr Roy has also authored books in certain niche areas of brand communication and celebrity endorsements apart from books on retail and marketing. Apart from his academic pursuits as an author, Dr Roy has authored books on fiction, non-fiction and poetry that have been well accepted and loved by many.