Michael Grigsby

I’ve worked in marketing analytics for over twenty years, both in the corporate world and teaching it to MBA students and writing two textbooks (Marketing Analytics and Advanced Customer Analytics, both from Kogan Page London).

My first novel, Segment of One (an analytic thriller) came out from Wild Rose Press June 2022. Using marketing analytics as a plot device seemed unique, exciting, and very fun.

My second novel, Missing Values (also an analytic thriller) came out from Solstice Publishing January 2024. Note this is about human trafficking and the story is brutal and visceral! My third novel was Forecasting Error, followed by Independent Variables, both from Solstice Publishing.