Rik de Vette is a growthhacker, a customer developer and a linchpin. His job is to learn new things. He lives at the intersection of growthhacking, lean startup and design thinking. He started out as a pharmacist and after selling Chocomel and coffee, he transformed himself to a growthhacker with a passion for innovation. He was a corporate growthhacker at Eneco and is currently working in PostNL’s Innovation Studio.