Eric Yanfei Zhao

Eric Yanfei Zhao is Professor of Strategy at Saïd Business School and St Hugh's College, University of Oxford. Before joining Oxford, he was a visiting faculty at Stanford University and the Samuel and Pauline Glaubinger Professor of Entrepreneurship at the Kelley School of Business, Indiana University. His research sits at the interface of strategic management, organization theory, and entrepreneurship, pushing the boundaries of conversations around topics like optimal distinctiveness, institutional logics, and social entrepreneurship. His book “Optimal Distinctiveness: A New Agenda for the Study of Competitive Positioning of Organizations and Markets” is published by Cambridge University Press.