Andrew Grantham

I am Senior Lecturer in Business and Management (Strategy) at the University of Bedfordshire. I lead the MSc course, Sustainable Management. Previously I was Principal Lecturer at the School of Business and Law, University of Brighton where I taught business strategy to final-year undergraduate (Level 6) students. I have incrementally decarbonized my curriculum. My book, Sustainable Business Strategy: Analysis, Choice and Implementation captures some of the adaptations that I have made to reduce the impact of business strategy as economic growth, whilst retaining the familiar models and frameworks of strategic analysis.

I have additional research profiles in design management; creative industries and continuous improvement in new product development. I am widely published in peer-reviewed journals in these areas of research and scholarship.