Joanna P.A. Moore

Joanna P.A Moore is a British author, BACP practicing therapeutic counsellor since 2007 and has over 18 years of youth work and program management experience, supporting young people age 8 to 21 in inner city areas. Developing young peoples confidence and self-esteem through life skills and informal learning.

Joanna was inspired to write 'Love is the Gift' after the death of a very significant and influential person in her life in 2017. Also living with a rare life-threatening autoimmune condition 'Addison's Disease' and having two small children at the time, Joanna felt that there was not enough literature out there to support her own children through the difficult feelings surrounding death. Wanting to create a tool that could help her own children and others, she embarked on creating the beautiful and poetical story about Elana the mermaid.

"I encourage healthy conversation around death and don't believe that this subject should be just left until the inevitable happens. Death is a part of life and I choose to be part of that discussion with my own children. I want them to be prepared for difficult feelings that they will inevitably need to face one day, and I want them to know that having those feelings is perfectly normal."