Clifford Ismay was born in Cumbria, England in 1955, in a town on the costal edge of the English Lake District, and very close to the birthplace of Bruce Ismay’s father, Thomas Henry Ismay. After completing his education Clifford trained as an Electrical Engineer, working on various projects both close to home and throughout the UK. Years later, while approaching retirement he decided that it was time for someone to tell the true story of Joseph Bruce Ismay, why not a relative of Bruce?