Bernd Skiera

Bernd Skiera (bernd@skiera.de, www.skiera.de) is a chaired professor of electronic commerce at Goethe University Frankfurt (Germany), a Professorial Fellow at Deakin University (Australia) and a member of the board of the EFL-Data Science Institute and the Schmalenbach-Gesellschaft. His research interests are Marketing Analytics, Data-driven marketing, Electronic Commerce, Online Advertising, SalesTech, MarTech, Marketing Automation, and Consumer Privacy. He received an ERC Advanced Grant to conduct research on consumer privacy on the Internet.