Stefan Michel

Stefan Michel is a Professor of Marketing and Strategy and was the Dean of the IMD Executive MBA. He has published 12 books and over 40 articles, which have appeared in the Harvard Business Review, Sloan MIT Management Review, the Journal of the Academy of Marketing Science, California Management Review, and others. He won the Emerald Literati Award by the Journal of Service Management for the best paper of 2009 and 2010. His book "Marketing. An Introduction" is the bestselling textbook in Switzerland, with over 30,000 copies sold. Professor Michel is a board member at Bossard, Zug, a publicly listed company, Peka Systeme, Mosen, President of the Foundation Board of the Swiss Society for Marketing (GfM), and a Foundation Board of IMD member, a world-leading business school in Lausanne. He consults for global companies and local SMEs on marketing strategy, digital pricing, service management, and related topics.