Michael Cruz

Michael Cruz is a proud native of Southern California, having attended CSU Long Beach with a focus on Speech Communications. His passion for diverse knowledge aligned with the rise of the internet in the 90s, a new and unusual medium. That motivated him to learn web-building skills and enhance his expertise in content development.

Soon after, Cruz built dozens of e-commerce and content-based websites across various sectors over the years. His skills include buying, selling, and expanding digital web properties. He has also worked as an award-winning executive communications consultant for the metals and pharmaceutical industries.

As a published author, Michael has written about various unique topics, including his four latest books, which focus on making money online with digital assets. Known as DNA, these can include websites, Shopify stores, newsletters, blogs, and even YouTube channels. His message emphasizes the opportunity to generate income directly from your laptop.



His latest releases include:



Digital Incomes: How to Make Money Online - If you want to start a digital business, this 240-page book is for you. It explores a wide range of digital business models and monetization strategies.



The Flippa Formula - The ultimate guide to using the largest marketplace platform for Digital Net Assets (DNA). They offer thousands of DNAs at any time. The guide explains how to maximize your experience with Flippa.



Digital Incomes: 2025 Industry Directory - The first of its kind, this directory features about 50 marketplaces for buying and selling digital net assets. It also includes several Facebook groups focused on DNA and some solution providers to help DNA owners scale their businesses for better profits.



No Money Down: Creative Ways to Secure Digital Net Assets - Looking to buy DNA? This book explains how I bought my first website with no money down. It also shares several other strategies I used, including email communications and sample agreements. Additionally, I provide over a dozen creative financing options for purchasing DNAs. This is essential reading for anyone interested in digital net assets.



Michael Cruz’s enduring passion for digital entrepreneurship and his firsthand experience navigating this rapidly evolving world make his insights valuable for both beginners and seasoned investors. Through his books and consulting, he promotes the idea that anyone—regardless of background—can leverage online assets to achieve greater financial independence, flexibility, and satisfaction. Whether exploring new business models, mastering online marketplaces, or developing creative deal-making strategies, Cruz’s approachable and practical guidance continues to empower readers to confidently pursue their own digital income paths.