Matt Booher

Matt Booher brings more than 20 years of experience in managing digital analytics teams and digital measurement projects. Currently, he is working as a Digital Insights and Analytics Director at Scripps Media Inc, Booher leads insights development for local media’s broadcasting and digital web sites, apps, and over-the-top (OTT) experiences.

Booher’s previous experience includes agency work for respected companies such as P&G, ConAgra Foods, Fifth-Third Bank, Luxottica and Samsung. Booher’s journalism background began as a sportswriter at [Fox Sports](http://www.foxsports.com/) and HighWired Sports before moving to DMG Information’s educational publisher [Hobsons](https://www.hobsons.com/). At Hobsons, Booher served as director of product development where he leveraged analytics to optimize advertising approaches and publication strategies.

Booher founded the Cincinnati group of Web Analytics Wednesday and has served as a panelist for Online Media, Marketing and Advertising, and American Marketing Association conferences. He graduated from Miami University with a degree in journalism with a focus in interactive media studies and for four years taught a course in web and social media analytics as part of the Armstrong School for Interactive Media Studies at his alma mater.

Matt lives in Cincinnati, Ohio with his wife Melanie and his three, pre-teen, Minecraft and Roblox gamers – McKenna, Madilynn, and Matheson. Matt is a dedicated sports gambler in need of some fresh analytics projects to pay off his debts before he gets kneecapped in a dark Vegas alley.

Connect with Matt:

https://mattbooher.com

https://www.linkedin.com/in/mattbooher/