Dr. Pratik C Patel

Dr. Pratik C Patel has a rich teaching and research experience of more than 15 years. He has done his Ph. D in Celebrity Endorsement. He has published more than 30 research papers in the journals of repute. He has 4 books to his credit namely Management lessons from Mahabharata, learning strategic management through case study, Caselets in strategic management and Contemporary issues in Marketing and Finance. Business strategy and Marketing management is his forte and he is a keen follower of case study approach of teaching.

Dr. Patel has attended more than 30 FDPs, Workshops and teachers' training program. Dr. Patel is known for his unique workshops on management lessons from movies and management lessons from Indian epics.

The author can be reached at pratikmba1@gmail.com