James Everhart

A graduate of Franklin and Marshall College, Jim Everhart has almost half a century of experience as a professional writer, working as an award-winning journalist and editor, an Associated Press news reporter, an author, and a scriptwriter. He also played a leadership role in strategy, technology development, and creative implementation for more than three decades, most of the time spent at Godfrey, one of the largest business-to-business marketing agencies in the U.S.

He was fortunate to be at the center of the action when the Information Age truly blossomed, leading Godfrey in its adoption of web, email, search, social media, and multimedia. As a result, he has championed new technologies, integrating them in a mix of traditional and non-traditional tactics. He has created campaigns and programs achieving results for clients like GE, DuPont, Bosch Rexroth (a division of Robert Bosch), JLG (a division of Oshkosh), YORK (part of Johnson Controls), and AMP (now part of TE Connectivity).

Not being at a large global agency has been a considerable advantage. Jim was able to cross the impenetrable silos that large agencies construct around these diverse activities and exploit the new media’s unique strengths at the program level.

He developed specific tactics into strategically integrated campaigns, creating programs and materials for advertising, sales support, presentations, social media, search, trade shows, customer relationship management (CRM), and account-based marketing (ABM) programs.

The typical global agency would have at least five different people – and maybe five separate departments – covering this turf. With no one to range across the entire landscape as Jim did at Godfrey.