Diana Armstrong

Hi. My name is Diana Armstrong. And I’m a successful busi-

ness leader.

I have owned and run a small and successful business for 20

years and have worked alongside many businesses that have

failed through difficult times. I often reflect on why some busi-

nesses fail and some succeed. And, in my experience, most

businesses that fail do so because they don’t give sufficient

attention to all or some of the topics that I cover in this book.

So, I wanted to write this book to get some of the basics

across, but I don’t want it to be just another business leadership

book. This is all about how small businesses succeed and how

entrepreneurs need to be flexible and adaptable in addition to

requiring key management skills. And the issue of entrepre-

neurship is vital in the small business world, so I give that some

attention in this book.

Ultimately, this book is about leadership skills in business.

For that reason, I place a great deal of emphasis on the qualities

that you as the leader of the business should possess. Your

people will look up to you for leadership and guidance. It’s up

to you to show them that leadership.

Are you ready to become a successful business person? A

successful entrepreneur? Then stick with me...