Esther Gons

Esther Gons is an author and systems thinker who helps people make sense of complex innovation, strategy, and emerging change through clear, practical frameworks.

She is the co-author of The Corporate Startup, winner of the 2019 Golden Axiom Business Book Award and the 2018 Management Book of the Year Award, and Innovation Accounting, winner of the 2022 Golden Axiom Business Book Award.

With over 20 years of experience in technology, startups, and innovation, Esther has worked with founders, innovation leaders, and organisations navigating uncertainty, new business models, and systemic change. Over the years, she has mentored hundreds of startups and worked closely with innovation teams to turn abstract ideas into usable structures.

Today, Esther focuses on creating books, frameworks, and thinking tools that help people learn, reflect, and make better decisions on their own