Chris Farmer lives in Belgrade, Serbia, and he teaches graduate classes in branding, luxury brand management, marketing, and several other subjects at Skema Business School in Suzhou, China, as well as at other universities in China, France, and in Serbia. He owns and operates a branding agency, Notapipe Brand Consulting, in Belgrade where he works with clients around the world to develop new brands or rejuvenate existing brands.
He has authored numerous blogs on communications and branding and is the author of two books, Grumpy in Belgrade (2014) and Grumpy in Belgrade: The Prehistory (2015) which are lighthearted essay collections of his observations of life in Belgrade where he has resided since 2002.