Bruce Borenstein

Bruce is currently founder and CEO of Conduction Labs. CL sells and markets open ear headphones utilizing directional audio technology. With his extensive experience in the consumer electronics industry, his goal is to once again deliver high quality open ear headphones utilizing the latest in listening technology and become the market leader.

Previously, he held the position of Founder, and CEO at AfterShokz. AfterShokz was first to market open ear headphones to the consumer channel. I ran all facets of the business and exited after 5 years having laid a solid foundation that AS built their global business on.

Prior to AfterShokz, he was Executive Vice President of The Neat Company. Neat created proprietary software which integrated with scanners to digitize information on paper. This ground-breaking technology created an easier and more-efficient way for businesses and individuals alike to digitize financial documents. I was responsible for all sales - Domestic and International. I sat on the company’s Operating Committee that set company strategy and direction.

Before joining Neat he was Principal and Sales Practice leader at North Riverside Partners a consulting firm specializing in assisting companies to gain market entry into the CE and Technology channel. Some clients included: Shure Electronics, Richardson Electronics, and Time Pilot.

Also, he was Executive Vice President & Founder at Digital Innovations, the manufacturer of the SkipDoctor CD & DVD repair device, and President of Paston-Hunter Company a manufacturers representative agency.

He has a BA in Political Science from the University at Albany and earned the CPMR designation at Indiana University. He served as a board member and past Chair of the Accessories Division of the Consumer Technology Association and also a former member of the CTA Board of Industry Leaders.

He is currently a trustee for the CTA Foundation and past winner of CTA's Small Business Executive of the Year Award. He’s an active CTA Mentor – a “pay it forward” program where experienced executives help startup companies get off on the right foot. Bruce also co-authored the program “Let’s Talk Retail” – a primer for salespeople entering the retail channel for the first time. He has conducted numerous webinars and written several articles on selling and best sales practices.