Michelle J Raymond

Michelle J Raymond is the founder of B2B Growth Co and a globally recognised LinkedIn strategist specialising in Company Pages, employee advocacy and helping B2B marketing teams get more value from LinkedIn.

For more than 20 years, Michelle has worked in B2B sales and marketing, helping organisations build stronger brands, create more meaningful customer relationships and support long-term business growth.

Today, she works with B2B marketing teams around the world to develop practical LinkedIn strategies that connect Company Pages, employees and leaders. Her work focuses on brand awareness, demand generation and helping organisations build coordinated LinkedIn programs that deliver measurable business outcomes.

Michelle is the co-author of Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages, the world's first book dedicated to LinkedIn Company Pages, and The LinkedIn Branding Book: The Power of Two. She is also the host of the Social Media for B2B Growth podcast, where she shares practical insights, real-world examples and conversations with leading B2B marketers.

Known for her practical, no-hype approach, Michelle believes that LinkedIn is a Team Sport and that the greatest results come when Company Pages and people work together to build trust, visibility and business growth.