Serena Y. Li

Serena Li, Duck Duck Books' founder and editor in chief, was born in Guangzhou, raised in Houston, and spent much of her adult life in Seattle. She has long been involved in Equity & Inclusion efforts, in both the public sector and the corporate world.

After her little Sophia was born, Serena was struggling with the new world of parenting as a working mom trying her best to raise a trilingual child. A recent survivor of postpartum depression, Serena bonded with her daughter via books and quality time, but when she had a hard time finding meaningful bilingual books for young children with cross-cultural values that she wanted to pass on, she found her new passion and purpose.

Now she uses Duck Duck Books as a platform to further the causes of diversity, multiculturalism, giving back, and spreading a love of languages. And in her free time, she and Sophia are talking, singing—and of course, reading—in Cantonese, Mandarin and English. Serena, her husband Chris, daughter Sophia, and golden retriever JoJo currently live in Edmonds, WA.