Category Pirates
Category Pirates is the authority on category design.
Co-written by Christopher Lochhead and Eddie Yoon, Category Pirates writes about how legendary entrepreneurs, executives, marketers, and creators build business breakthroughs.
Popular items by Category Pirates
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Snow Leopard: How Legendary Writers Create A Category Of One
Pirates, Category; Cole, Nicolas; Lochhead, Christopher; Yoon, Eddie
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How To Build Your First (Crazy Profitable) Business As A Teenager: 18 Radical Ideas For 18-Year-Old Entrepreneurs And Younger
Pirates, Category; Cole, Nicolas; Yoon, Eddie; Lochhead, Christopher
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A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
Pirates, Category; Lochhead, Christopher; Yoon, Eddie; Cole, Nicolas
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The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche
Pirates, Category; Lochhead, Christopher; Yoon, Eddie; Cole, Nicolas
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The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different
Pirates, Category; Lochhead, Christopher; Yoon, Eddie; Kirsch, Katrina; Cole, Nicolas
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View 25 offers£ 15.77
