Nilza Serrano

An accomplished executive and board member, Nilza's passion centers around helping business improve their profitability, sustainability, and market share by embracing Diversity, Equity & Inclusion (DEI) as a key element of their business strategy.

A fierce advocate for Latino and minority populations, Nilza draws heavily upon the unique set of challenges, obstacles, and lessons learned that accompanied her own journey relocating to the U.S. as a Guatemalan immigrant—and is a tireless fighter for civil rights and in educating corporations, non-profits, and public sector entities around the importance of multi-cultural voices and the enormous economic value/benefits/markets they generate.

Her extensive array of business experience includes ¬serving as the Founder and CEO of Serrano & Associates, a consulting firm dedicated to helping today’s organizations adapt to the rapidly-changing dynamics of the modern marketplace—along with 20 years of insights gained as the Founder, CEO, and Executive Producer of a breakthrough media production company, The Media Shop, that served a top-tier list of corporate clients throughout Los Angeles and beyond. In these high-profile roles, Nilza has gained acclaim for helping organizations crystallize their strategic goals, engage in effective corporate storytelling, and leverage modern communication and media platforms to deliver their brand message to specific targeted audiences.

As for Nilza’s strategic advisory credentials, she currently serves as a Trustee of Trustees United, the California State University Los Angeles Foundation, and the Los Angeles City Employees’ Retirement System (LACERS). Additionally, she holds Board of Directors seats with the Latino Corporate Directors Association, Association of Latino Professionals for America, Plaza De La Raza, American Lung Association (Orange County), Los Angeles Trust for Children’s Health, Amanecer Mental Health Services, National Council of Architectural Registration Boards, California Architects Board (VP), Los Bomberos, Navidad en El Barrio, and Humanitarian Outreach Programs Esperanza (HOPE).