Dr Barbara Flügge

Barbara Fluegge creates short stories for unwieldy topics (Internet of Things, Smart City, Business Model Innovation, digital transformation, etc.). "Barbara (DoktorB) is an inspiring and guiding force" (client) She presents critical issues in a vivid and open way. Practical exercises, checklists and what it takes to use progress and digitization in a beneficial way inspire and challenge her readership of well over 300.000 readers globally.

She uses her experience from consulting, technology company and Sillicon Valley startup (Arthur Andersen, Con Moto and PriceWaterhouse, Ariba, SAP) to give a thorough treatment of the future and the magic business chances ahead of us. "Technology is not enough, Smart Data is not enough either. We lack something else: Resilience. Clearly said: we don't know how to take advantage of opportunities." The main work "Mobility Moves Minds - build an grow again as a business" is published in German and English and contains interviews from four continents and, for the first time, a procedure model to strengthen and expand corporate resiliency.

She has written more than eight books (Smart Mobility, digitalCOACHING, Designing Standards for B2G, Twenty Percent Revolution, The Potato Bill), co-authored others. Her readership goes into board meetings and to the next job with "Smart Mobility in Practice" (English coming soon). The "A STORY TO TELL" personality magazine gives space for discourse, diversity and portraits an individual individually with the utmost visibility and clarity.