MADDY KULKARNI is the Global Marketing Director for Sustainability & Purpose at PepsiCo where she consults marketing leaders on how to connect the organization’s sustainability agenda with their consumers through the voice of their brands. Recognized as a 40 Under 40 business leader by Dallas Business Journal, Maddy has served on boards of Social Venture Partners, the Terry Foundation, and the PR Committee of the Dallas Arboretum. She is also the Founder and Executive Director of Dallas Heroes Project, an organization that creates engaging marketing campaigns to drive awareness of the positive impact local heroes and organizations are making in their communities. Maddy earned an M.B.A. from the NYU Stern School of Business, a B.B.A. from the University of Texas at Austin, and now enjoys teaching our next generation of leaders on how marketing can be a force for good through her Social Impact Marketing course at the University of Texas at Dallas.