Edward S. Levine is Co-Founder of Technically Speaking, an internationally recognized training
firm. His company offers in-person and virtual learning options focused on increasing the value
delivered by client-facing teams.
Ed’s company has trained thousands of Sales Engineers and supporting team members
worldwide on his proven and forward-thinking strategies and techniques. Ed’s other roles have
included Account Executive, District Sales Manager and Founder of Applied CAD Technologies,
an early pioneer in computer-aided design technology.
This book is the result of over 15 years of working with a variety of technical teams and their
clients. Over time, Ed has chronicled a list of best practices and created an extensive knowledge
base, specifically for the Sales Engineer community, here in a single publication for the
first time.