Mr Nik Maguire

Nik Maguire has been on the cutting edge of digital marketing and technology his whole career. Working at Cisco Systems throughout the dot-com-boom. After nearly a decade working there, he applied this knowledge to a number of tech startups where digital marketing and technology worked together. Nik went on to work with some of the UK’s largest brands through the agency world.

Working in Media City in Manchester and immersing himself for a further decade in Manchester’s marketing and creative scene becoming a city-based influencer, he realised that as powerful as marketing and social media was it was often seen as an expense rather than a vehicle for improving sales in most businesses.

From his experiences, Nik Maguire authored a book about generating leads online called Beyond PPC, and it instantly became a No1 Bestseller in three countries.

Since then Nik has fallen in love with Augmented Reality (AR) and has written a soon-to-be-released Children's book "The Ugliest Pup in Petaluma" which brings the characters to life using Augmented Reality. Nik launched Augmented Classics an AR publishing company that brings literary classics to a modern audience through augmented reality technology.