Leonardo Moura

Leonardo Moura has worked in the media, content, and business sectors for over 20 years. He conducts research funded by Brazilian government in Brazil and abroad, focusing on contemporary transformations in the entertainment market and organizational structures. He holds a Master’s degree in Social Communication from Faculdade Cásper Líbero, where he teaches, and is also a lecturer at IED and ESPM. At Globo, he led the Paid Content Products division for television and streaming. He is the author of Brand Content – Foundations and Practice (Summus Editorial, 2021), finalist for the 2022 Jabuti Prize, How to Analyze Films and Series in the Streaming Era (Summus Editorial, 2023), and Short Videos: How New Consumption Transforms Audiovisual and Advertising (Summus Editorial, 2025).