Eloise Head

Three-time Sunday Times Bestselling Author Eloise Head, also known online as Fitwaffle, has amassed a following of more than 16 million and over 11 billion views across her social media platforms with her fun, simple, and indulgent recipes and bakes.

A personal trainer turned food influencer, turned baker, Eloise's recipes inspire, spread joy, and bring people together through the love of delicious food.

Eloise is passionate about fitness and nutrition, resisting the idea that you can’t enjoy the foods you love and stay healthy at the same time. Her motto is that you can enjoy all foods in moderation.

Find her on Instagram - @fitwaffle and @fitwafflekitchen

YouTube - Fitwaffle Kitchen

Tiktok and Facebook - @fitwaffle