WES SHOEMAKER is the creator and personality behind the popular online brand Highfalutin’ Low Carb. Through his YouTube channel and other social media platforms, Wes brings viewers into his test kitchen where they search for delicious low-carb and keto recipes. His Southern style, comical flair, kitchen technique, and knowledge of nutritional principles have created a community of almost a million loyal followers who tune in to his content across social media.
A self-professed “foodie” who was battling several nagging health issues, Wes started his YouTube channel in 2017 as a way to share his success with a low-carb, high-protein diet. He soon discovered that others liked to follow along on the journey, celebrating his successes and acknowledging his challenges. He turned his passion for cooking, entertaining, and content creation into a full-time career, leaving the corporate world behind. Today, he adds “bestselling cookbook author” and “Certified Nutrition Coach” to his resume.
A native Southerner, Wes currently resides in San Diego, California with his husband of 30 years.