Carrie La Ferle

Dr. Carrie La Ferle is the Marriott Endowed Professor of Ethics & Culture in the Temerlin Advertising Institute at SMU in Dallas, TX. Raised in Toronto, Canada; Carrie worked for Chiat/Day on the Nissan account before working in Tokyo for 4 years. Formally trained as a sociologist, she brings a broad understanding of culture and interpersonal communication to effective messaging.

With over 50 publications examining the impact of social, ethical, and cultural influences on the practice of advertising, Carrie is an expert on cultural phenomena. She has traveled the globe teaching, researching and presenting her work and currently teaches cultural intelligence in advertising and advertising ethics. In 2021, Carrie received the Rotzoll Career Award for Advertising Ethics & Social Responsibility. She is a member of the Maguire Center for Ethics and Public Responsibility and a voice on the ANA’s Global CMO Growth Council supporting the need for cultural intelligence and ethical representation in marketing for industry growth.

Carrie works to positively influence society by teaching the importance of securing the rights of brands to provide information while also building trust and authentic long term relationships between brands, their consumers and society through cultural understanding and ethical behavior. Carrie is certified as a Cultural Intelligence & Unconscious Bias trainer and lives in Dallas, TX with her husband of 20+ years and their two teenaged children.