Olaf Mörk

Olaf Mörk studied economics and has been working as a marketing director, consultant and lecturer in international B2B marketing for well-known companies for over 25 years.

For him, the focus of the digital transformation is the brand and the company, which must emerge stronger. The brand serves him as a stable anchor that provides support and orientation in the stormy digital sea.

As early as 1995, he specialized in digitization for industry, trade, manufacturers, IT and services. Over 25 years ago, for example, he helped launch the Sparkasse as the second German direct bank, and developed the first ever online configurators and chat bots. Later, he digitized and automated entire business areas. Numerous awards ensured a high level of international attention. The goal is to create innovative and new affordable solutions for tomorrow's success.

As author of numerous marketing publications and keynote speaker at leading marketing congresses such as CMCX, DMEXCO, Lead Management Summit, marconomy and editor of the free B2B marketing newsletter "#B2Better", he regularly reports on new sales and marketing strategies and digital marketing.

His current book "Situational Content Marketing Strategy" (https://bit.ly/3uWvZo1) is at the top of the content marketing charts at Springer Professional.

Most recently, he initiated the "MÖRKETING" brand. Marketing strategies and impulses for the company and its brand are the focus here. Contact: olaf@mörk.com | o.moerk@gmx.de