Steve Smith

After graduating in Business Studies from the University of Sheffield in the north of England, Steve started a 30 year career in sales and marketing with Procter & Gamble, then Kellogg's and as sales director for the iconic soft drink IRN-BRU.

In 2020 he used the opportunity presented by the first Covid-19 Lockdown to complete a project he had been loosely contemplating for three decades. The aim was to write a unique and disruptive business book to educate, enable and entertain readers, based on Steve's success, experiences and learning from a theoretical, academic perspective and in a dynamic leadership role supplying the £200 billion UK grocery market. The difference was to share this with honesty, humility and through an irreverent, down to earth sense of humour.

The result is 'Leadership, Levity and the Power of Baked Alaska' - a business book like no other, that allows you to laugh as you learn !