Fred Reichheld

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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Review, Harvard Business; Christensen, Clayton M.; Levitt, Theodore; Kotler, Philip; Reichheld, Fred

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� 3.40

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Winning on Purpose: The Unbeatable Strategy of Loving Customers
Reichheld, Fred; Darnell, Darci; Burns, Maureen

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� 3.30

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The Ultimate Question: Driving Good Profits and True Growth
Reichheld, Fred

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� 3.05

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Ultimate Question 2.0 (Revised and Expanded Edition)
Reichheld, Fred

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� 3.06

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Loyalty Rules!: How Today's Leaders Build Lasting Relationship
Reichheld, Fred

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� 4.34

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HBR's 10 Must Reads on Marketing
Reichheld, Fred; Harvard Business Review; Martin, Roger L.; Matz, Sandra; Levitt, Theodore

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� 19.16

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