Lisa Vrancken

Lisa Vrancken is a #1 best-selling author, exceptional business leader, proficient marketing director, and globally-recognized brand/media strategist. Currently, Lisa is the Executive Vice President of Fortune Media Group, Inc., where she spearheads programming for Shark Discoveries with prominent host Kevin Harrington — the original Shark from the Emmy award-winning TV show, Shark Tank.

An award-winning television producer herself, Lisa brings more than two decades of experience in TV, digital marketing, public speaking, PR/events, and branded entertainment. Lisa masterfully weaves interdepartmental connections, drives cross-platform revenue strategies, creates relevant content, and develops engaging video/commercial advertising for clients of all stripes.

She’s also the Co-Founder of Raw Form LLC, with Korie Minkus and Beauty Expert, Sarah Eggenberger, a company that specializes in bridging raw ingredient suppliers with independent brands and retail private label in Beauty and Health.

As the architect of the Innovator’s Think Tank, Lisa has been a genuine catalyst to the successful trajectories of an array of diverse brands in distinct verticals. Lisa has a background in law, holds a bachelor’s degree in political science and economics, and she later earned certifications in biofeedback, hypnotherapy, and neurolinguistic programming. A student of the market and the mind, Lisa is a poised industry veteran with professional insights and remarkable wisdom.

Lisa also partnered with Ashley Black and Korie Minkus to co-author the book, BE…From Passion and Purpose to Product and Prosperity, distributed by Simon & Schuster. Together, they formed BE…PPPP LLC, for events, merchandising and to create a community for female entrepreneurs.

A shared vision uniquely co-authored by three accomplished women, BE... is a labor of love from their combined decades of professional experiences and entrepreneurial journeys. Delivered as a tell-all, BE... is the best practices and methods to launch and scale a successful physical product business.

In their first book together, based on the Rock Your Product® system, Ashley Black, Korie Minkus, and Lisa Vrancken weave together holistic principles of self-discovery with proven proprietary business philosophies and product-to-market formula.

The authors, featured on The Today Show, CNBC's The Profit, Extra, Forbes, and more, have generated billions in revenue, launched hundreds of products, and scaled well-recognized brands while expertly navigating the competitive marketplace.

Written for women by women, BE... is the modern guide for female entrepreneurs at every stage of business. The authors lyrically synthesize their personal stories, interview masters in their respective fields, and collaborate with celebrity entrepreneurs with passion and purpose. The result is a groundbreaking book--a truth serum, a collection of industry secrets, and a blueprint for creating a prosperous physical product business.

This book offers a one-of-a-kind business approach, paired with spiritual movements, actionable exercises, kaleidoscope moments, and featured stories of real female founders' pitfalls and triumphs. It provides the ultimate foundation for the entrepreneurial mission.

BE... is a resource unlike any other. There's power in these pages, as there is in every woman. We're unleashing the Divine Feminine and giving away the keys to the universe... the product universe.

The journey to BE... starts now.