Ralf Specht

Ralf Specht is a visionary business leader and creator of the Soul System™, a framework that

aligns value-creating employee action with broader corporate strategy through shared understanding

and shared purpose.

As a founding partner of Spark44, he was the architect of an innovative, industry-first joint venture

with Jaguar Land Rover, which grew under his leadership as CEO to a global revenue of $100+m and 1,200

employees before it joined forces with Accenture Interactive in 2021.

Previously, he consulted with global companies and brands for more than two decades with McCann

Erickson.

Besides Building Corporate Soul: Powering Culture & Success with the Soul System™, he is the

author of the forthcoming book Beyond the Startup: Sparking Operational Innovations for Global Growth.

During his 25 years in executive roles, one key question kept him awake at night: How do we build

and sustain a human-centric performance culture?

His driving vision is to make soulless companies a thing of the past.