Who Are You Being? was written under a pseudonym for two reasons. The first is that it is a departure from the author's normal slate of fiction. The second is because the book is about the reader and pulls together ideas and insights from some of the greatest minds out there.
Why the name U.R. Choix? Choix is French for choice. The name is meant to underscore that you are always at choice in your life. Who Are You Being? offers insights into the cultural forces impacting our lives today and the tools to discover who you want to be and who you are as you move forward. It is up to you how to interpret and use the ideas contained within it.